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Your Weekly Antidote focuses on innovation and why ensuring healthy competition is key.

Your Weekly Antidote studies the appeal of apprenticeships following the increase in tuition fees for the next intake of uni students.

Your Weekly Antidote studies the gender divide, following a week that saw the first ever Budget speech delivered by a woman.

Your Weekly Antidote covers the differing fortunes of Joker: Folie à Deux and Terrifier 3, before looking into the future of AI in the creative industries.

Your Weekly Antidote asks just how scary the UK jobs market is, and considers the candidate and business perspectives when it comes to recruitment.

Your Weekly Antidote highlights the fall of Black Friday and unveils the questions brands should ask before spending this peak season.

Your Weekly Antidote looks into the UK’s obsession with the weather, and asks if AI can drive more accurate forecasts.

The Weekly Antidote looks at the data behind remote working following Amazon’s decision to mandate a full-time return to work policy for 1.5m employees.

Your Weekly Antidote uses the launch of the new iPhone to question the role of digital wellbeing in the era of AI.

Your Weekly Antidote looks at retail price matching, as John Lewis reignites an old promise.

The latest Weekly Antidote reminisces about the mid-90s following the reunion of Brit Pop royalty, Oasis

The latest Weekly Antidote studies exam results season and the UK’s continuing digital skills gap

A look at the AI video project we led as part of our work on the Royal Academy of Engineering's 2024 MacRobert Award campaign.

What does having an entrepreneurial mindset really mean for those who aren't starting their own businesses?

As the use of AI in PR grows, we ask if it's up to standard.

Are PR agencies able to offer enough flexibility in order to keep talent at all stages of life?

In recognition of International Women’s Day, some of the women of Antidote sat down to share their experiences of being a woman in the world of PR.

We look at what personality types succeed in PR, and ask how businesses can harness the true power of their teams.

What impact will generative AI have on media consumption and creation?

Discover the power of storytelling in a data-driven world. Learn how to balance paid, earned, and owned media to build trust and engagement.

How can you compete in a crowded marketplace for commentary? The answer is a data-led comms tech approach.

Antidote announces Faye Lockier as its new managing director

Discover why PR deserves a seat at the top table. Learn how it drives brand growth, trust, and business impact.

Discover why Elon Musk’s lack of strategy is the real reason why Twitter’s rebrand went so badly.

Learn how Antidote is helping scale-ups to grow, innovate, and protect their brands in today's market.

Explore why so few women hold senior comms roles and how inclusivity, mentorship, and flexible work can help close the leadership gap.

Get crisis-ready with three key areas to protect your brand's reputation.