Scaling businesses in the UK represent an important, and growing, area of the economy. According to government statistics, scale-ups contribute one trillion pounds a year and more than three million jobs to the economy.
At Antidote, we have the pleasure of working with many scale-ups on their communications strategies and have seen first-hand the positive impact they can have on their staff, customers and stakeholders. Scale-ups are also at the forefront of innovation, both in terms of technology and ways of working. This cohort of dynamic businesses have higher rates of hybrid and remote working, four-day weeks and flexible hours, and are often the champions of employee-first cultures.
As a comms tech agency, we are committed to supporting scale-up growth and have become an active part of the Global Tech Advocates (GTA) community. A global network of investors, mentors and some of the fastest-growing technology brands out there. GTA is an example of what can be achieved when an ambitious and dedicated community comes together.
With our global expertise and Bristol HQ, we are working closely to support Tech West England Advocates. Having already hosted a series of amazing events at London Tech Week, and organised a trade mission to Hong Kong for this coming November, TWEA is off to a flying start.
Businesses of all sizes are faced with serious communications challenges, including the rise of misinformation and the role of AI in generating and distributing content. Misinformation can destroy trust and loyalty in businesses, which leads to substantial financial and operational consequences.
So, in joining the Global Tech Advocates community we're on our own mission to help businesses understand how they can use PR and comms to protect and promote their brands in the age of misinformation and move from a position of brand surveillance to a position of brand safety. It all starts with a simple conversation - if you'd like to understand more, get in touch.
