We live in an age where misinformation is shaping every aspect of our lives. In business, it’s creating friction between brands and buyers.
The World Economic Forum identified misinformation as a top global risk in its Global Risk Report 2025, and its impact is only increasing. Currently an estimated $78 billion is lost each year to misinformation and more than half of business owners expect the effects of misinformation to be worse in 20 years than they are now.
People are looking for authenticity and a company they can trust. 65% of business leaders say they are spending more time consuming content from known and trusted brands and 65% agree that when all stakeholders are aware of the brand, it makes the internal sell through process easier.
So how does your business fair when it comes to misinformation readiness and brand trust?
Take our Misinformation Scorecard to find out.
This comprehensive scorecard measures your misinformation readiness against four key areas:
#1 Messaging and internal preparedness
Assesses the clarity of your communication, employee training, and crisis readiness to combat misinformation.
#2 Monitoring and awareness
Evaluates your ability to track online mentions, detect misinformation, and understand sentiment trends.
#3 Risk and response readiness
Measures your preparedness to identify, address, and mitigate the impact of misinformation on your business.
#4 Building trust
Explores your organisation’s efforts to foster trust among partners, customers, and stakeholders.
In just 10 minutes, you’ll be able to find out if you’re ready to take action against misinformation but have yet to build the trust needed to weather potential crises, or if your strong credibility is at risk because you’re not thinking about the implications of the spread of inaccurate information.
Whatever stage you’re at or size of business you are, assess the risks and opportunities with our scorecard, then get in touch to see how our protect and promote communications strategies can help.
Sources: World Economic Forum, iResearch Services & TechInformed, IDC, Role & Influence of the Decision Maker
